Make your art accessible with mobile-friendly websites
These days, the majority of people aren’t in one fixed place, or sat at a desktop PC to browse the internet. Everyone’s on the move, they’re using mobile devices and browsing the internet from everywhere, such as the café with their friends, on the train, waiting outside their doctors, or even up the pub. Art buyers, art collectors and hobbyists who surf the web every day will also be using mobile devices like iPads, tablets, smartphones, notebooks and laptops. You can’t rely on a site that looks sexy on a PC anymore, because unfortunately traditional websites no longer cut the mustard with time-strained surfers of a mobile world. Even though your site may look pretty awesome on a PC, by todays standards people think they’re slow, clunky, rendering graphics awkwardly, and take too long to download images to mobile devices, particularly on our crowded mobile networks. If the page or image the visitor is trying to look at hasn’t download in a matter of seconds they’ve gone somewhere else, and you’ve lost the sale.
Make it easy for others to share your art
Talk to your web developer or provider about making sure your website displays easy-to-use social media sharing buttons and simple RSS links that are useable from any computer platform i.e.Mac, PC etc. Make sure these buttons work in any web browser i.e. Internet Explorer, Firefox etc. Ensure these social media sites are have applications that are written for all types of mobile devices i.e. iPhone IOS, Windows Mobile, Android etc.
A simple social media strategy for Artists
A social media strategy ia a high level plan that defines one or more goals to gain website traffic, or attention through social media sites from people who are interested in who you are, what you do, and what you have to offer. It’s fundamental to outline two key things at the start: your objectives and goals.
Create clear “Calls-to-Action”
A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel, or lead your web visitor towards a desired course of action. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a website visitor into a lead, and later into a customer. Can be something along the lines of:
- Join my mailing list
- Book onto this event
- Read more about…
- Get freebies
- Buy this print
Give people something to talk about, and get involved in the conversations
Artists can share examples of their work on a blog, or share pictures of their progress as they work their way through their creative process.
Engage with your fans and followers to build vibrant communities
In an ideal world social media is 90% listening, 10 % speaking. Of that 10% of speaking you need to be engaging with your followers as you share your knowledge and know-how by giving helpful support and answering their questions. There are several social media tools you can use to listen for specific keywords that your follows mention, and these social media tools allow you to cut through the noise so you can deal with what’s important. There are plenty of social media tools to choose from, but I suggest you look at Twitterfall, HootSuite Pro, TweetAdder, and Desk.com to begin with.
BEST OF LUCK!