Art Marketing Tip of the Day

If you want to get ranked higher in search engines, you’ve got to dedicate some time to SEO!

For those of you who have your own art blog, or personal art website, you know how important it is that your webpages show up in Google and other search engines. After all, if you’re not searchable, it’s going to be tough for people to find you…and finding you equals sales and recognition!

We will cover SEO more in later posts, but here are some brief pointers for now!

Go to Google.com and do a quick search right now. Think of your artwork, and type in a word—or better yet, a phrase—that someone would use to search for your type of art if they didn’t know your name. Does your website show up? Hopefully it does. . . if not, go to the second page, third, and so on.

The thing that usually determines why Google places one website above another in its search results is the number of links pointing to that website.

If they have more websites linking to them than you do (or better quality websites) then they’re going to show up ahead of you in Google. Luckily, there’s a free online tool created by Yahoo that you can use to check how many links YOUR website has, and how many links any other website has, too.

Even better, you can type in the sites that appear higher than you in Google’s search results and find out exactly WHICH websites are linking to them. Once you know that, maybe you can get a link from those websites too and pull ahead of them.

The tool is called Yahoo Site Explorer, and it’s at siteexplorer.search.yahoo.com

More on the topic later! 🙂

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