Integrate Facebook with Twitter.
You can actively uses Facebook to increase client awareness, to reconnect and “forge new bonds” with old clients, and to build relationships with new contacts.
Tweeting on Facebook allows you to embed links as well as offer conversation starters for a multitude of items.
The key to being successful with Facebook is to leverage Facebook for content, to use it as a connection point with others in your industry, and to build real relationships with key reporters that cover your industry.
It also saves you time, as you don’t need to post the same thing on both sites – they are automatic and linked!