Talking about yourself is icky. But having people respond to you is wonderful. My advice is: when you use social media, take the spotlight off yourself and shine it on others (the people in your community, fans, and friends). Share things. Don’t even think of marketing yourself or your music for a few months until you get the hang of it. After you do, use it to gently lead people to your newsletter sign-up, your website, and to help yourself with Google rankings.
I won’t make money via social media. Social media use most likely won’t directly put money in your pocket in the short term. But, when used in connection with traditional marketing, and as part of a master plan, social media is integral in reinforcing relationships between you and your fans. Down the line, that can lead them to a point of purchase, particularly if you know how to ask. Google rankings and your email newsletter list will be two vital components to putting money in your pocket, and social media can help you strengthen both of them.
Social media and marketing take too much time. If you have a solid plan and schedule to balance studio time and being online, it will NOT take up too much time at all! Do not feel like you have to be everywhere – there are hundreds of options! So pick 3-4 social media outlets which suit you and pursue them only. You do not have to be everywhere to build up trust, respect and a following.
Status updates on Facebook and tweets on Twitter are stupid. Who cares about what everyone is doing all the time? Many artists are wary of Twitter and Facebook updates because they don’t feel that people want to know their random or personal thoughts. And they don’t want to “waste their time” using them. Also, many artists feel that social networking sites are made for promotional use (only). When we all came to the party with the first ever social network (the now all-but-dead Myspace), that was indeed the case. In fact the goal on Myspace was: hype, hype, hype, promote, and add, add, add as many friends as possible. Twitter and Facebook are community-building and sharing platforms as opposed to promotional tools, so it confuses artists when it comes to what they are supposed to be contributing.
We know it can be a pain to be online and develop your presence when all you REALLY want to do is paint, be in exhibitions, and be creative. However, it is necessary and doesn’t have to be as consuming as you think! BEST OF LUCK ALL!