How to Use Video to Promote Yourself (Artists)

For artists, Youtube can be an amazing opportunity for promoting artwork. A video camera would be an asset for filming events or the artist creating in their studio, but not really necessary. A good webcam and video creation software can be used for many of the methods an artist would make use of video. Artists can use video for many things, including telling the artist’s story, slideshows, teaching, studio tours, and more.

Focus on the artist behind the work (YOU!) – this can be how you became an artist, how you discovered your unique style or process, what message you try to convey in your work, etc. Such a video does not have to be long. People love to connect to a real person; buyers of art love to retell personal stories about the piece they bought or the artists to friends/visitors to their house!

If you are camera shy, you can make a slideshow video. That is one way to create engaging content in a 1-2 minute video, still allowing you to build a You Tube profile and showcase who you are and what your art is about.

If you ARE outgoing, video blogs can be used in the same way as regular blogs. They can help show a personality behind the art and artist much better than a text blog.  Use video blogging to talk about whatever is on your mind at the time. It could be ideas you have, successes, struggles, etc. – basically anything you feel comfortable with revealing publicly, and you feel would be of interest to your audience.

Show artwork in progress – Creating a video to show progression of an artwork over time can be accomplished in different ways:

Set the camera on a tripod and take regular snapshots of the piece. Then, create a slideshow from all your photos. If the number of photos is in the hundreds though, you may want to have a very short time interval for each slide.

If you work fast, simply set up your webcam or video camera and film yourself creating art. Then, speed up the video to shorten it, and add music.

Another way of doing this is by creating a time lapse video.

Video can be a great way of letting others view your art exhibition, provided the gallery allows this. Also film events such as your display at art fairs and festivals and display them for your followers at You Tube.

So, we hope this post offered some great ideas of how to use video. Please leave comments with your ideas and help for everyone!

Thanks for reading!

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