When a person uses a search engine (like Google or Yahoo) to look for a specific type of art, you want to be the artist they find.
Here are a few suggestions as to how to rank higher. If you have any ideas or tips to share, please leave it in the comments below! We are all about helping each other here!
Keep it Simple – stay on topic. The search engines like it when they can easily figure out what your blog is about, so stick to your art. Talk about why you create, where you create, and how you create. Talk about your clients and why they purchased your art. Talk about your sales venues: galleries, art fairs, online markets, etc.
Titles are Key – create titles that are clear and concise and tell readers exactly what the post will be about about. Remember to put keywords relating to your topic in the title of your post. Those keywords will help search engines understand what the page is about, and improve the chances that people will see your blog post titles in the first place. Use Google to help you find what key words are trending.
We could write a whole article about key words, but to keep it simple for now, just remember – use your keyword, or keyword phrase, at least once every 200 words.
After you do a blog post, share it on Facebook, Twitter and email (whether just to your friends, asking them to pass it on to their friends, or via Mail Chimp). Don’t be afraid to Tweet your link to a press/blog/magazine or other related person with a large following about your post; as long as you keep it non-spammy, act friendly and keep it interesting/to the point, you will find you get more hits!
Beyond writing search engine friendly content, it’s also a good idea to let the search engines know you exist. The more links you put online through guest posting, forum posts, and social media the better.
No matter what your goals are for your art blog, the simplest and easiest way to get more visitors is to learn a little bit about search engine optimization, and then apply that knowledge to your blog posts, your guest posts, and your social networks.
To be honest, it is mostly Trial and Error. You have to see what works for you and your audience. You can read tons of articles on the topic, but my greatest suggestion – an avid blogger myself! – is to decide which strategies you want to try and write it in a list. Do not overwhelm yourself! For each strategy you wish to implement, write a brief note to yourself of how you will act it out and refer to it each time you post. After a while, it will feel like second nature!
Best of luck everyone!